Hi, I’m
Hi, I’m
Hi, I’m
You-you Li
You-you Li
You-you Li
I design responsible, human-centered experiences by reducing cognitive friction through better interpretation, alignment, and communication.
I design responsible,
human-centered experiences
grounded in
Systems Thinking and Research
At a Glance
At a Glance
At a Glance
3+ YOE
50+ User Research and Testing
0 —> 1 Feature Launch
End - End Design
Background in Advertising
3+ YOE
50+ User Research and Testing
3 Internships
0 —> 1 Feature Launch
End - End Design
Background in Advertising
3+ YOE
50+ User Research and Testing
0 —> 1
Feature Launch
End - End Design
Background in Advertising
3+ YOE
50+ User Research and Testing
3 Internships
0 —> 1 Feature Launch
End - End Design
Background in Advertising
Selective Thinking
Selective Thinking
Selective Thinking
Design for
Organization Simplicity
SIMPLIFYING COMPLEXITY
ALIGNING WHAT MATTERS
Design for
Organization Simplicity
SIMPLIFYING COMPLEXITY
ALIGNING WHAT MATTERS
Design for
Organization Simplicity
Design for
Organization Simplicity
SIMPLIFYING COMPLEXITY
ALIGNING WHAT MATTERS
Design System Is Not a UI Kit
Design System Is Not a UI Kit
Design System
Is Not a UI Kit
In an era where AI can rapidly generate polished visual systems, the value of a design system is no longer the interface itself.
The system exists to reduce cognitive gaps and adaptation time, allowing teams to collaborate seamlessly while maintaining consistency across products and brand experiences.
In other words:
Design systems are fundamentally about cross-team granularity and recognition alignment.
In an era where AI can rapidly generate polished visual systems, the value of a design system is no longer the interface itself.
The system exists to reduce cognitive gaps and adaptation time, allowing teams to collaborate seamlessly while maintaining consistency across products and brand experiences.
In other words:
Design systems are fundamentally about cross-team granularity and recognition alignment.
In an era where AI can rapidly generate polished visual systems, the value of a design system is no longer the interface itself.
The system exists to reduce cognitive gaps and adaptation time, allowing teams to collaborate seamlessly while maintaining consistency across products and brand experiences.
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AI
Generative
Process
Human
Experience
AI
Generative
Process
Human
Experience
Designing the Boundaries of AI
Designing the Boundaries of AI
Designing the Boundaries of AI
The stronger AI becomes, the more important restraint becomes.
In other words:
Good AI is not defined by what it can do, but by what it chooses not to do.
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Testimonial
Testimonial
Testimonial
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Sustainability-Driven Experience Redesign
Outing with friends
Fell in love with the nature
Especially the animals
Want to explore more
Co-planning with friends
Had a list of to-do on a road-trip
Checked out so many
amazing places
Time to say goodbye
Miss the nature again
This time, ready to go alone
Upgrade to beginners!
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Designing Trust and Clarity in a Social Platform
Krush
Let’s Swap MBTI
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James is
Logician
INTP
I
E
S
N
T
F
J
P
Works
More Project
Driving Non-Branded Growth Through SEO, Content, and Social Ecosystem Optimization
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Driving Non-Branded Growth Through SEO, Content, and Social Ecosystem Optimization
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4.5
Log
For when you want to feel something
username
200 films
93
868
65
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Building a Scalable Design System For a Content-heavy Platform