Youyou Li
📍 New York, NY | 📱 551-225-7103 | ✉️ ylix124@pratt.edu |
Strategic Product Designer with a founder’s mindset, specializing in translating complex systemic problems into elegant, human-centered platforms. Proven in 0-to-1 product launches, data-driven optimization, and cross-stakeholder service design. Passionate about building trust and efficiency in high-stakes environments.
PROFESSIONAL EXPERIENCE
Lead Product Designer (0→1 MVP Launch)_ Betterparenting EdTech LLC
New York, NY & Shanghai (Hybrid) | Apr 2024 – Sep 2024
Architected and launched the foundational MVP for an educational app from conception to public release on iOS & Android, directly aligning product strategy with CEO on roadmap and feature prioritization.
Built and evangelized a scalable UI inventory & visual brand kit from scratch, establishing the single source of truth for all design assets and ensuring cross-channel consistency.
Designed all core user flows and prototypes, balancing educational content with intuitive UX for busy parents, and led agile collaboration with engineering to achieve feature parity across platforms.
Product Design Consultant_ Center for Digital Experiences, Pratt Institute
New York, NY | Sep 2024 – Present
Deliver strategic design solutions for diverse clients through a consultancy lens.
Pratt Office of Education Abroad: Addressed a 30% program withdrawal rate via service blueprinting and co-design workshops, delivering a scalable service model.
Letterboxd: Built “Action!”, a custom design system to enhance UI consistency and team efficiency.
NN/G: Led usability evaluation of the website experience, identifying key friction points in the conversion funnel.
UX Design Intern_ Krush (Dating & Social App)
New York, NY | Summer 2025
Spearheaded the redesign of the “Zodiac Compatibility” feature with a goal to increase engagement and premium conversion.
Conducted moderated usability testing and interviews, diagnosing the feature as a “static novelty” rather than a dynamic connection tool.
Revamped entry points and user flow, increasing daily feature clicks by an estimated 40% and strengthening linkage to core chat functionality.
VENTURE DESIGN INITIATIVE
Founder & Product Lead_ Twinkle Initiative
New York, NY | 2024 – Present
A venture exploration tackling systemic trust and burnout in North American daycare.
Proposed an AI-assisted platform using privacy-by-design sensors to minimize teacher admin work (e.g., one-click logging) while providing parents with transparent well-being updates.
Architected a centralized emergency protocol that auto-alerts staff, guides response, and generates legal documentation, transforming liability into a safety feature.
Designed tailored experiences: minimal-click tablet UI for teachers, reassuring mobile app for parents, and analytical dashboard for management.
SKILLS
Product Strategy: Product Roadmapping, Go-to-Market Strategy, Stakeholder Management
UX Design: User Research, Usability Testing, Journey Mapping, Wireframing, Prototyping , AI Tools
UI & Systems: Design Systems, Visual Design, WCAG Accessibility, Design Tokens, Design Tools
Collaboration: Agile/Scrum, Cross-functional Leadership, Workshop Facilitation
EDUCATION
M.S. in Information Experience Design_ Pratt Institute, Brooklyn, NY
Expected Graduation: 2026, GPA: 3.9/4.0
Relevant Coursework: Usability Testing, Service Design, Design Systems, Audience Research, etc