Digital Analytics Audit & Strategy
Driving Non-Branded Growth Through SEO, Content, and Social Ecosystem Optimization
Timeline
Team
Role
Methods
Client
9 weeks
Ariel Li
Shreya Lohakare
Jeffrey Delacruz
UX Design Lead
Service Designer
Service Safari
Co-design Workshop
Eco-System Loop
Transition Journey
Pratt Office of
Education Abroad
Overview
Strong Traffic, Untapped Growth Potential
This five-week audit evaluated Canon USA’s consumer digital ecosystem across SEO, content, keywords, and social media. While Canon maintains strong organic traffic and domain authority, declining keyword coverage and weak funnel progression reveal inefficiencies in how traffic is acquired and converted.
About Canon
Canon is a strong legacy brand
that dominates the consumer camera space
Key Camera products
Key camera products
Key Audience
Key camera products
Key Audience
Key camera products
However, they are leaving significant potential on the table in segments currently captured by more agile competitors
To maintain industry status, Canon must evolve its digital strategy to capture and retain the next generation of users.
Project Goal
Canon is a strong legacy brand
that dominates the consumer camera space
Project Goal
Canon is a strong legacy brand
that dominates the consumer camera space
Project Goal
Canon is a strong legacy brand
that dominates the consumer camera space